Imagine yourself as a customer, browsing the coffee aisle in a supermarket. What makes you choose one coffee over another? More often than not, it's the charm of the coffee brand that nudges your decision, even if you can't pinpoint exactly why. Look at the details: the design of the labels, the names of the different roasts, and the way they're packaged.

These small details give you a hint of what the coffee is about – maybe it's a rich, organic blend, its roasting methods, its commitment to sustainability, or just has a flavor that seems to match your taste. These subtle cues contribute to your decision-making process. Your choice of coffee goes beyond just the taste or aroma. It's about connecting with what the brand stands for and the vibe the brand gives. A good coffee brand tells a story, and that story can make you choose their coffee over a myriad of others, bringing a distinct flavor and experience into your cup.

Examples:

Spotify

Spotify's emblem is all about simplicity and minimalism. A green circle symbolizes the infinite possibilities of the streaming universe. Designed for both digital and print, the combination mixes green for its positive vibes, black for authority, and white to create a contrast. It’s sleek, lively, and appealing.

What we love about the Spotify’s branding is its successful use of a wide color palette. Beyond its signature green, the brand skillfully incorporates a variety of colors. The use of duotone, gradients, and pop art keeps the branding cohesive across a broad musical spectrum.

Key takeaways:

• Don’t be afraid of color. Consider using unexpected art styles and vibrant color palettes as key parts of the visual branding.
• Consider using unexpected art styles and vibrant color palettes as key parts of the visual branding.

Glossier:

Glossier is the beauty brand that revolutionizes the way we shop for beauty products by emphasizing simplicity in both its products and shopping experience. Their brand identity is a reflection of this philosophy: straightforward, clean, and minimalist. Soft, pastel colors and people-centric photography that focuses on real people rather than models, create a warm and welcoming atmosphere. This approach has made Glossier more than just a place to buy beauty products; it's become a community where everyone feels like they belong.

Shopping with Glocier feels personal, like you're picking out products with a friend, not navigating a faceless website. It's this blend of simplicity, authenticity, and inclusivity that really sets them apart in the crowded beauty market.

Shopping with Glossier is like browsing with a friend, rather than a faceless transaction online. It’s their dedication to simplicity, genuine interaction, and inclusivity that truly makes them stand out in a busy beauty market, turning what could be just another online shop into a more intimate and engaging experience. This personal touch transforms the online shopping experience into something much more intimate and engaging.

Key takeaway:

• Keep it real and keep it simple. In a world where everything feels increasingly complex, there’s something refreshing about a brand that cuts through the noise with a clear, honest message. When you focus on making your customers feel seen and understood, you don’t just sell products — you build a community.

‍