Maintain a clean and simple design, to avoid overwhelming the customer with unnecessary stimuli and technical options
Trendy and relevant design
Uplift the design to better correspond with the industry trends and resonate with the target audience. Create visual components to better demonstrate the product and its usability.
The lack of trust from the consumer was identified as the main obstacle for Gomoon. It was crucial to reinforce a feeling of transparency, simplicity and utility in the new website. To do this, the UX was an integral part of our work, we researched the target audience and analysed their fears.
Highlight the values and USPs of Gomoon. Education of the audience is the first priority followed by investing as means to increase trust.
Focus on creating a clear path to support the user journey and help them easily navigate through the site.