Problem
Although the interest for crypto investing is increasing, there is an issue of mistrust to the industry. We helped Gomoon ensure their ideal clients, that there is nothing to fear, only to win. Highlighting their unique approach to investment, focused on educating their audience and guaranteeing the safety of their funds.
Goal
Changing the negative connotation of the crypto industry in the eyes of the consumer, reducing fear by building trust and reaching a broader audience.
Client
Gomoon is a Fintech startup setting up novices for success on their journey through the crypto world. Gomoon combines education and investing in one platform.
Location
Germany
Services Provided
  • Strategy
  • Visual Identity
  • UX Design
  • Webiste Design
  • Development
Industry
Educational Investment Platform
Fintech, Web3, Crypto
Product
Strategy & Approach
Maintain a clean and simple design, to avoid overwhelming the customer with unnecessary stimuli and technical options
Trendy and relevant design
Reducing complexity
Uplift the design to better correspond with the industry trends and resonate with the target audience. Create visual components to better demonstrate the product and its usability.
The lack of trust from the consumer was identified as the main obstacle for Gomoon. It was crucial to reinforce a feeling of transparency, simplicity and utility in the new website. To do this, the UX was an integral part of our work, we researched the target audience and analysed their fears.
Our findings
Value proposition
Highlight the values and USPs of Gomoon. Education of the audience is the first priority followed by investing as means to increase trust.
Clear consumer path
Focus on creating a clear path to support the user journey and help them easily navigate through the site.
WIREFRAME
4A72FF
11194D
4318FF
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F2F6FF
Color scheme
Aa
Aa
Aa
Font:
Regular
A B C D E F G H I J K L M
SemiBold
a b c d e f g h i j k l m
Bold
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Gilroy
Fonts solution
Design variants
Kick Off Your Growth Journey
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